Will marketing be the most important future hire?

600 Products a Day - and Still Only 24 Hours - Step Up Dear Marketers

Feb 11, 2026

A few days ago I saw a tweet that caught my attention.

It said that in the future, the top paid jobs in tech would be in marketing.

A year ago, I would have instantly retweeted, liked, bookmarked, and moved on. Oh, and maybe sent to my boss (by accident).

Now - as a slightly more evolved marketer these days - I paused.

Because while I agree marketing is becoming more important than ever…

Product is still everything.

I say that after several months building Meet-Ting and understanding the complexity that goes into making something feel delightful.

I am in awe of every product I use daily and the journey the startup must have been on to get to that can’t-live-without-you feel.

But. But. But. There’s a but of course.

Product is now abundant.

Literally yesterday, Product Hunt had its largest day of launches ever - over 600 products in a single day. Six hundred.

Product Hunt runs every day. That’s potentially 3,600+ products in a week.

And sadly, there are still only 24 hours in a day:

So now go back to the original argument.

You can start to see the truth in it.

Because marketing is being seen. And being seen is being used. And being used is how you make money and stay alive…

I’m living this reality right now.

We’re building an AI app, already one of the most competitive spaces on the internet.

We’re up against established players like Calendly, plus emerging, heavily funded competitors.

In the last months, $12m was invested into the AI scheduling space from US VC heavyweights.

It reminds me of the Uber moment. For Uber, the shift was mobile + marketplace unlocking a new behaviour.

For Ting (and others), it’s AI inside email, text and calendar, that works with you or your guests.

Wasn’t possible, now it is. Pain’s always been there though.

The tech shift opens the use case. And suddenly, everyone builds.

But here’s the ray of hope + light for anyone reading in a similar position:

While many are well-funded, they are not well-marketed.

Ting is the most followed and highest-traffic product in our niche.

Not because it’s better. But because we understand the internet - and how to use it.

Good marketing has always been about efficiency.

From 500k likes to 1k followers

I’ve done marketing at global brands like adidas. I’ve worked on hyper-growth platforms like TikTok. Now I’m co-running a startup.

We just crossed 1k+ followers on each key platform for us - LinkedIn, Instagram, and TikTok.

It’s humbling work. At adidas in 2014, I remember an Instagram post would get 500k likes in minutes and drain the battery life at the same time.

Now?

Every follower feels earned. Coming from nothing is an art.

I honestly wish more awards and recognition went to emerging brands as well as the big guns. You don’t have big teams, fancy tools, or unlimited budgets.

It’s pure internet ninja tactics.

And with AI-generated content flooding our feeds, marketing becomes even more critical.

Not louder. Smarter. More human.

The marketing superpowers that matter

If you’re an aspiring marketer, or hiring one, these are the skills that matter these days.

1. Human touch

Start here.

You are marketing to humans.

Real people. With real frustrations. Real needs.

1% of the world knows what “multi-model” means.

No one wakes up wanting a “game changer” or a “personal agent.”

They want relief. Simplicity. Ease.

Sometimes marketers market to other marketers.

Keep it dumb simple.

We started a recent launch video for Meet-Ting with the most relatable video clip ever for our customers because it’s so human and they can ‘see themselves’ in it:

2. Writing

Surprising, right? In an AI world?

But text is still one of the most powerful mediums on earth.

You’re reading this right now.

You see it on X. You run to the TikTok and Instagram comments.

Writing matters in:

Crisis comms
Website copy
Product positioning
Social posts

While everyone talked about the Anthropic Super Bowl ads, I loved a visceral line from Kate Rouch that framed company size in a way numbers alone couldn’t.

Language makes numbers emotional:

I remember when Eric Liedtke was President of Brand at adidas. We were in a hyper-growth period, the North American business doubled in one summer due to Boost and Yeezy.

He said “We just added a Puma to the top line“. I’ll never forget it.

Words have meaning. Writing is forever.

3. Resourcefulness

Ting has one marketer. He’s also the CEO.

That’s not a brag. It’s reality - powered by AI workflows and systems.

We launched into seven countries. Seven.

In the past, that would’ve required huge teams and local marketers. We did it in a week.

If you’re not augmenting your day with AI - workflows, automation, systems - you’re leaving productivity on the table.

The future marketer isn’t bigger. They’re more equipped.

4. Creators (and studying them)

This section is not what you think it is. Keep reading.

Creators command the internet because they are students of the algorithms.

They study what makes content seen.

Yes, work with creators. But more importantly - study them.

Look at how they structure videos. How they build invisible story arcs that drive completion.

I saw a cooking creator pull 10M views because the video opened with a unique angle - you scroll into the motion - you’re curious, you stay, you hit view completion, video hits recommendation: