Investment patterns, platform shifts, agent bets and what the marketing org looks like in 2028.
The edge still looks like distribution to me.
If AI makes production cheaper for everyone, more of the game moves to getting seen.
100% - so it's how to be effective and find scale (virality, smart channel selection, community word of mouth) or pay to be seen via outcome.
The latter which is very expensive.
Yes! Feels like the playground of those who can't find ways to be effective otherwise.
The edge still looks like distribution to me.
If AI makes production cheaper for everyone, more of the game moves to getting seen.
100% - so it's how to be effective and find scale (virality, smart channel selection, community word of mouth) or pay to be seen via outcome.
The latter which is very expensive.
Yes! Feels like the playground of those who can't find ways to be effective otherwise.